Tourist Attraction WOW Museum in Zurich in Zurich: Position on map

WOW Museum in Zurich

WOW Museum in Zurich
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last update on Jun 7, 2024
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The WOW Museum in Zurich offers a wide range of products.
© WoW_Foyer_Gataric-Fotografie The WOW Museum in Zurich offers a wide range of products.

The WOW Museum in Zurich is a dynamic space that combines art, science and technology. Unique and immersive moments can be created here. On three floors with twelve themed rooms and the Wonder Lab, the WOW Museum offers many opportunities to stimulate your own perception. Located close to the main railway station, you can satisfy your curiosity with everything from optical illusions to fascinating light effects and interactive works of art.

Experience Zurich in a different way

If you want to discover Zurich in a completely new way, you shouldn't miss the WOW City Rally. This is a walk through the city. It is garnished with various challenges and optical illusions. The ‘City Rally Guide’ allows you to discover new perspectives of the city on your smartphone. There are a total of five different tours. These vary in length and also in the time available.

Understanding optical illusions

The museum can also be experienced as a guided group tour. Two different guided tours are offered. One is the ‘WOW-Intro Tour’. This is ideal for those who first want to get an overview of the wide range of exhibits and then go exploring themselves. You can also learn a few tips and tricks for your visit. The ‘Insight Tour’ explains optical illusions and the aspects behind them. This gives you knowledge of them. It is also possible to book events for birthday, company, school and private groups. These must be arranged individually.

Historical Information

You can see the craziest optical illusions at the WOW Museum in Zurich.
© WoW_Vektor__Gataric-Fotografie You can see the craziest optical illusions at the WOW Museum in Zurich.

After travelling the world, Vanessa and Matthias Kammermann came up with the idea of opening a museum dedicated to optical illusions. They wanted to create a place that combines learning, fun, culture and immersive learning. Five years passed between the idea and the opening. The museum opened its doors on 10th June 2020. The first WOW City Rally took place in 2022. This now offers five tours through Zurich. Since then, it has cemented itself as a creative centre with more than 200,000 visitors and several awards.

How to get there

You can't miss the entrance to the WOW Museum in Zurich.
© WoW_Foyervonaussen__Gataric-Fotografie You can't miss the entrance to the WOW Museum in Zurich.

By car

The Urania car park is a three-minute walk from the museum away.

By public transport

Zurich main station is a five-minute walk away. The tram station ‘Bahnhofstrasse’ can be reached with lines 6, 7, 11, 13 and 17. From there it is a 2-minute walk to the museum.


Das ist WOW! | 00:35
Quickly explaines how the WOW Museum was set-up together...
WOW City Rally
City Rally Promotion Video Short 01 new wide
City Rally Promotion Video Short 02 new wide


WOW Museum
Werdmühlestrasse 10
+41 432441570
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