Swarovski Crystal Worlds Wattens / Tirol

Crystal in all its facets

The Swarovski Crystal Worlds in Tyrol take you into a magical world of millions of sparkling gemstones, which have become a unique work of art through light, colors, music, and much more. The Crystal Worlds, opened in 1995, were designed by multimedia artist André Heller as a unique realm of imagination. The popular attraction has already captivated more than 16 million visitors.

The Giant - Center of a Sparkling World

Through the head of a giant, you enter the sparkling world of crystals. A giant who set out to experience the world with all its treasures and wonders. Upon his return, he settled in Wattens with all his acquired knowledge and has since been watching over his chambers of wonders. There, nationally and internationally renowned artists, designers, and architects interpret Swarovski crystal in their own way, telling a variety of stories. Immerse yourself in 18 chambers of wonder with names like Blue Hall, Crystal Dome, Eden, Silent Light, or Crystal Forest, and let yourself be enchanted!

The Garden - Contemporary Art and Ancient History

Around the giant, a 7.5-hectare park landscape invites you to explore and linger. The centerpiece of the garden is the mystical Crystal Cloud, designed by Andy Cao and Xavier Perrot. More than 600,000 hand-set sparkling Swarovski crystals form a unique cloud that hovers above a black mirrored water. But there is more to admire in the giant's garden: Numerous installations and works by renowned artists have found their place here, creating a space of beauty, inspiration, and energy. In the Crystal Worlds, the paths of the past, present, and future intersect, as demonstrated by the Roman excavation on the premises. The remains of the third-century wall were discovered during renovation work in 2014 and integrated as a natural chamber of wonders.

Play Paradise for Children

Not only the crystals, but also the exciting play tower, the playground, the sparkling carousel, and the labyrinth in the southern part of the garden make children's eyes shine. On four levels, the play tower takes the little ones into a wonderland where they can climb, swing, or slide to their heart's content. The tower itself, with its facade made up of 160 crystalline facets that glow as a light body at night, is also a real highlight. Outdoors, the playground and the green hand-shaped labyrinth invite kids to frolic and explore. As part of the special Giant's Play Plan program, the youngest visitors can explore the Crystal Worlds in a child-friendly way and even create their own creative crystal designs.

Events / Guided Tours

Swarovski Crystal Worlds offer a diverse range of events and guided tours for visitors of all ages. The offerings include guided tours through the Chambers of Wonder, creative workshops for art enthusiasts, concerts and music events, activities for families and children, architectural tours, impressive circus festivals, and culinary experiences. Special events and collaborations with artists complement the program.

Culinary Delights and Shop

The Daniels - a café and restaurant, the Crystal Bar, two food trucks, the in-house patisserie, and the Crystal Worlds Store complete the offering.

Behind the world-famous Swarovski crystal lies a story of innovation and creativity that began with the birth of Daniel Swarovski in 1862. Even in his childhood in Bohemia, everything revolved around crystal, as his father owned a crystal factory. He eventually apprenticed as a crystal cutter there. At the age of 21, Daniel Swarovski visited the "1st Electric Exhibition" in Vienna and came up with the idea of developing a machine for crystal cutting.

Nine years later (1892), he was able to patent his invention and thus usher in a new era in the world of crystal. In 1895, Daniel Swarovski, along with his brother-in-law Franz Weis and Armand Kosmann, founded the present-day company in Wattens, Tyrol. Another milestone was reached in 1913 when Swarovski began producing its own crystals. The flawlessly cut and brilliant gemstones have always been highly sought after. While Swarovski initially focused on the production of jewelry stones, additional product areas were added over the decades.

For the company's 100th anniversary, the Swarovski Crystal Worlds were opened in Wattens in 1995, designed by multimedia artist André Heller. From then on, the magical world of crystal was made accessible to visitors on 2,000 square meters. In 2003, a costly renovation of the exhibition was carried out, amounting to 15 million euros. On the 20th anniversary of the Crystal Worlds, they were expanded once again and have been even more comprehensive and fascinating since May 2015.

By car:

• You can reach Wattens via the Inntal Autobahn A12. Take exit 61 Wattens and drive onto Innstraße. Follow this road until you reach the roundabout, which you leave at the first exit. It's only about 100 meters to the Crystal Worlds from there. Alternatively, you can travel via route B171 to avoid toll fees.
• You can park your car at the free on-site parking lots. There are also electric charging stations available.

By public transportation:

• The Crystal Worlds Shuttle runs four times daily from Innsbruck Main Station to the Crystal Worlds in Wattens and back. Additional trips are offered during the summer months.
• From Innsbruck Main Station, you can take the bus or the S-Bahn. Bus line 4134 runs directly from Innsbruck to Wattens and stops near the Crystal Worlds. S-Bahn line S5 also connects Innsbruck with Wattens.