Bitburger Experience

On an area of 1,700 square metres you can experience the fascinating world of beer up close: in the Bitburger Experience you can see, hear, feel, smell and taste what makes the famous Pils from the Eifel so special. Tours are also available in English.

The tour begins with a journey back in time to the roots of the company. You will learn about the fascination of the Bitburger brand, its success story, innovations and milestones in the 200-year Bitburger brewing tradition. In the brand experience, you will also learn about the quality of the raw materials, the passion in the brewing process and the ultra-modern bottling.

Afterwards, the Bit Lounge in the old boiler house invites you to linger over a freshly tapped Pilsner. If you want, you can stop by the Bitburger shop after the tour.

Founded in 1817 in the southern Eifel, the Bitburger brewery is one of the most important premium breweries in Germany. Around 4 million hectolitres of beer are produced annually. This makes Bitburger one of the largest national pilsner brands.

Bitburger combines a close connection to its homeland with high quality standards. The brewing water is extracted directly from the rock strata of the Bitburger Triassic syncline from a well around 300 metres deep. Most of the raw materials come from the high altitudes of the Eifel.

Coming from the north, leave the A60 motorway at exit 6-Bitburg and follow the B51. After 4 kilometres, take the exit towards Bitburg. Turn left and continue on Kölner Straße. Turn right onto Dauner Straße and turn right into Görenweg, where you can also park.

Coming from the south, follow the B51 to Bitburg. Take the exit B50 in the direction of Bitburg-Zentrum and keep right to drive on the B257. Go straight ahead at both roundabouts and then turn left onto Görenweg.