The brewery, built in the historic brick style, is entered in the Guinness Book of Records as the "most extensive beer museum in the world" and brings beer culture to life on 4,500 square metres. Highlights include two rooms with 400 brewery enamel signs and a collection of over 5500 beer glasses and mugs.
The museum can only be visited on guided tours. The 60-minute tour at 2 p.m. and 6 p.m. takes you through the old brewhouse, the lager cellar and the Büttnerei, where beer barrels were once produced. As a crowning finale, the famous Maisel's Weisse can be tasted in love beer.
Also very interesting are the beer seminars that take place regularly in the Beer Experience World, where you can obtain a beer diploma and become a true connoisseur of the hop drink.
The brewery's crenellated headquarters, where the museum is now located, was built in 1887 by the brothers Hans and Eberhardt Maisel.
When the premises were vacant in 1974 after the construction of a new building, the Maisel brewery decided to set up a museum there. The Maisel brewery's corporate philosophy included an awareness of tradition and the cultivation of old brewing art.
In 2016, the brewery opens its world of beer experiences. This combines the tradition of Franconian beer culture with the latest technology, historical buildings with a modern ambience and eventful information with a wide variety of beer enjoyment.
Embedded in the historic buildings of the Maisel brewery, visitors to the Maisel & Friends brewery can look over the shoulder of the master brewers with a 25 hectolitre brewhouse and experience the artisan brewing process from the malt grindery, brewhouse and fermenting cellar to the maturation of the wooden barrels up close.
At the end, guests can taste the result of Franconian brewing art in the affiliated restaurant Liebesbier. Here the guests sit in the middle of the brewery and experience the work of the master brewers up close. 21 draught beers and 60 to 80 bottled beers testify to the absolute love of beer and Franconian-innovative pioneering spirit. In summer the beer garden invites you to linger.
How to get there
from all directions (B22, B85, or A9 exit south or north):
First drive towards the city centre or Rotmain-Center and then towards Rathaus II. From Hohenzollernring follow the signs.
The entrance via the brewery grounds in Hindenburgstraße is not possible, so you should drive directly into Kulmbacher Straße.
By public transport:
The museum is about 20 minutes away from Bayreuth main station.
The bus line 306 (Roter Hügel) stops right next to the museum entrance at the bus stop "Kulmbacher Straße".